Rubbermaid

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Background/Problem

  • Rubbermaid was interested in launching their new Reveal Mop system via DRTV. They turned to Koeppel Direct to assist in their DRTV efforts with the anticipation of a full scale television roll-out, in conjunction with widespread retail distribution.

 

Solution

  • Koeppel Direct initiated and implemented a scalable DRTV campaign, based on a series of highly targeted media schedules, consisting of national cable, syndication and network TV.
  • In the 6 weeks following the launch of the media campaign, Rubbermaid experienced an impressive 95% lift in the POS $ Run Rate for their Rubbermaid Reveal line.

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