business

luxury-brands
 

Luxury Brands Find New Footing

Luxury brands had been experiencing a bit of a rollercoaster in sales with the unstable picture in Europe and the United States, but that’s expected to change in the very near future. American and Chinese shoppers, in particular, are projected to spend a great deal more on [...]Read more
luxottica-essoilor-merger
 

Giant Eyewear Company Merger Creates Buzz

Traditionally, eyewear manufacturers have either been focused on creating the newest fashionable frames or the next cutting-edge lenses, but recent investments by both Luxottica and Essilor International have created two companies that do a little bit of both. Instead of facing [...]Read more
pepsico-logo
 

PepsiCo’s Pursuit of Healthier Snacking Goals

Depending on who’s telling the story, PepsiCo is either a company looking for more snack angles or it’s a company being torn in two very different directions. Since Chief Executive Indra Nooyi took the reins in 2006, the company has been put on a mission to deliver healthier [...]Read more
retailer in-store pricing
 

Retailers Further Complicate In-Store Pricing

“We don’t operate in a vacuum,” Abercrombie & Fitch’s Executive Chairman Arthur Martinez said recently when asked about retail pricing in the eCommerce Age. This seems to be the consensus of retailers everywhere, given that the market shares of brick-and-mortar [...]Read more
instagram store
 

Selling on Instagram: Shoppable Content

Just in time for the holiday season, Instagram has announced a test of their new shoppable content feature. It’s designed to finally make it super easy to buy on Instagram, until now it was tricky to get customers into a sales funnel because there was no good way to direct them [...]Read more
china's war on counterfeits
 

China’s War on Counterfeits and Fraud Busters

Making a living on counterfeit products in China has come full circle, as the counterfeiters are now feeding career counterfeit busters. The law these retail sleuths are working under was designed to protect customers who have purchased fake goods, but the self-made product [...]Read more
 

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