Industry Experience:

 

 

TEEN/GAMING ADVERTISING

At Koeppel Direct, we work closely and effectively with clients looking to harness the power of direct response advertising to reach the powerful and plentiful teen and gaming markets.

We have a proven track record at generating results for marketers that are trying to reach the teen and gaming markets and we have extensive experience managing teen and gaming marketing campaigns. Furthermore, we have enormous expertise in marketing mobile content, sports, entertainment, health/beauty and electronics products for teen and gaming marketing campaigns.

What Are The Teen/Gaming Advertising Market?

The teen advertising market consists of three segments: Young Teens aged 12-17, Teens 18-21 and Generation Y 14-32, also known as Echo Boomers.

This market can be difficult to reach, since they consume media on multiple platforms, including smartphones, video games, online, video-sharing sites such as YouTube, social networking sites, blogs, podcasts, online video, apps, online TV networks and platforms and on traditional TV, among other direct response mediums. 

59% of Americans play video games, 52% of the market is male and 48% female and the average game player is 31 years old. Casual/social game play on mobile and wireless devices and online has increased significantly*.

Teen and Gaming Advertising That Is Efficient, Results-Driven And Profitable

Our clients that are marketing to teen and gaming audiences save time, money and other valuable resources by relying on our knowledge and expertise to select the best teen and gaming advertising media options for reaching these lucrative audiences.

We keep on top of the latest trends in teen and gaming digital and offline (TV, radio, print) media consumption and as a result we are experts at selecting the optimum media venues for investing clients’ online and offline teen and gaming advertising dollars. Our multi-channel direct response media buying approach allows us to use the right combination of TV, radio, print and digital media to generate successful teen and gaming advertising campaigns.

*Entertainment Software Association 2014 Essential Facts about the Computer and Video Game Industry.

 

For more information and to set up a no-obligation teen or gaming advertising consultation right away, contact us.

 

Ready to Start Working with Our Team of Professionals ?

  • Koeppel Direct’s effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company’s success.
    - VP MarketingLeading Senior Product Marketer
  • Koeppel Direct’s media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business.
    - CMOOnline Dating Site
  • Koeppel was able to take our campaign to the next level through superior media strategies that in my experience are unparalleled in the direct response media buying industry.
    - PresidentHealth Insurance Provider
  • Other agencies can’t compete with Koeppel’s hands-on, 24/7 level of customer service.
    - CMOTravel Site
  • Koeppel’s exceptional research and analytics was instrumental in driving incremental revenue and profit to our bottom line.
    - Marketing DirectorMedical Information Site
 

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