walmart reinvest ecommerce
 

Wal-Mart Reinvests in Existing Stores, eCommerce

Wal-Mart CEO Doug McMillon has been making some impressively huge changes within the big box store chain, both in the physical locations and online. From improving employee compensation and benefits to laser focusing on better inventory control and eliminating products that [...]Read more
ecommerce & local shopping
 

eCommerce Changes the Face of Local Rural Shopping

When Wal-Mart retail chains started invading small town America in the 1970s and 80s, there was a huge public outcry about how they were destroying local business. Mom-and-Pop stores were being out-competed, out-bargained and simply pushed out. Shoppers found better values and [...]Read more
advertising using emotional appeal
 

Using Emotional Appeal in Marketing

Emotional appeal in advertising isn’t a new idea for marketers, but it does seem to be one that we’ve been overlooking in an attempt to apply technology and Big Data to every aspect of modern commerce. Just because we know that an on-screen shot of a dog sells more dog food [...]Read more
 

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