Pokémon Go Sparks Other AR Possibilities

With Pokémon Go setting a record-shattering pace for free downloads in both Apple and Google Play app stores following its release in the United [...]

Sports Teams Seek More Control Over Ticket Sales

Scalpers and other professional sports event ticket resellers claim they hold a vital role in the ecosystem, providing an additional outlet for [...]

Small Retailers Struggling With Free Shipping

Amazon is known far and wide for its free, fast shipping, but for many smaller retailers that famous shipping is putting squeeze on their own [...]

GoPro Bets Big on Consumer Market

When GoPro launched its first all-terrain cameras in 2010, it was essentially harnessing a market that had a need to be fulfilled. Unfortunately, [...]

How Upcoming Changes Will Impact Marketing on LinkedIn

When Microsoft announced its $26.2 billion acquisition of LinkedIn, everyone in the business community perked an ear. Suddenly, Microsoft was [...]

Rio 2016 Olympics Plagues & Pleasures Infographic

Rio 2016 Olympics Plagues & Pleasures Infographic – Safety, Attendance & Advertising Our Latest Infographic Covers The Ins & [...]

Another Facebook Algorithm Tweak, Another Market Adjustment

Last year, Facebook announced it would begin adjusting their news feed algorithm in response to users who were concerned about missing updates [...]

The Top Social Media Video Editing Tools

Social media marketing is a fun, interactive way to advertise almost anything, but if you’re always throwing out the same old still frame [...]

Charter Merger Nearing Completion

Charter Communication’s plan to acquire Time Warner Cable and Bright House Networks is nearing FCC approval after a long and complicated [...]

Nailing Down the Viewing Habits of a Moving Millennial Target

The television industry is currently chasing Millennials with billions of dollars worth of marketing and programming, hoping something is going [...]

The Importance of Mobile-Friendly Sites

There hasn’t been a Google update since the first Panda rollout that has caused as much concern as the original Mobilegeddon in April 2015, but [...]

How Marketing Changes with the Seasons

As spring turns to summer and temperatures rise, the world outside explodes with activity. Busy with summer barbeques, beach vacations, gardening [...]

Amazon-Comcast Deal Brings More Outlets, Better Service

Well aware that its public image has been circling the drain as of late, Comcast has made a bold move to revamp customer service efforts and [...]

Pandora Looks Forward To The Future

The news that Pandora was replacing chief executive Brian P. McAndrews with co-founder Tim Westergren got Wall Street’s attention, but that’s [...]

Travel Guide to Destination Marketing | Trends & Infographic

Travel Guide to Destination Marketing: Infographic & Insights on the Latest Trends    With the summer travel season on the cusp of being in [...]

What’s Next for Angry Birds? Movie & Product News

No one would have imagined that the top box office hit for the weekend of May 20, 2016, would be a movie based on a cell phone app. The PG-rated [...]

Gutsy Vice Media Launches All New Cable Channel

Vice Media, which started its foray into television with grisly documentaries produced for MTV2 almost a decade ago, is well on its way to being [...]

Presidential Race Prompts Big Changes at CNN

CNN has long touted the tagline “fair and balanced,” but over the years many viewers have left the news network because they had the feeling [...]

What to Know About the Instagram Algorithm Update

In March, Instagram announced a drastic change to the way feeds are displayed. Instead of continuing to be arranged based solely on chronology, [...]

Raising Awareness of Uncommon Drugs with TV Commercials

Drug ads have been a common sight for television watchers for over a decade, with ads promoting treatments for cholesterol, asthma and erectile [...]

Digital Privacy Protest Takes Place At Berkeley

After a data breach at the UCLA medical center during the summer of 2015, the University knew it had to take stronger measures to protect both [...]

The Rise Of Snapchat Marketing: From Video Ads To Direct Response

Since the launch of 3V Advertising back in June 2015, marketers have been trying to figure out just how to leverage Snapchat. The leap from [...]

Facebook Walks a Fine Line in Countering Terrorism Online

Most people don’t realize how involved Facebook has become in the fight against terrorism. Although the company has long resisted government [...]

Apple Announces Upcoming Original Series “Vital Signs”

Industry experts have been eagerly watching for signs that Apple TV is ready to join Netflix and Amazon in creating original content for its [...]

Big Advertisers Hesitant to Jump Into Podcasts

The world has run hot and cold about podcasts since they first began airing about a decade ago. Even today, this tried and true form of media is [...]

DRTV Impact on Branded Search

As people continue to sort themselves into specialty niches and are increasingly cutting the cord, it might seem like we’re left with two [...]

How Presidential Candidates Use Social Media To Connect

Since 1952, presidential candidates have been looking for a more personal way to reach out and touch their voter base. Dwight D. Eisenhower and [...]

Slashing Budgets, Broadcasters Bring Talk TV In-House

As television audiences become ever more fragmented, broadcasters have been forced to make some tough decisions surrounding programming. In some [...]

Facebook Breaks $1 Billion in Quarterly Profits

The social network seems like an unstoppable force as its growth continues to turns heads of both investors and marketers alike. Facebook [...]

FCC Expected To Open Up Cable Box Technology

With streaming giants Netflix and Amazon gaining users at an unprecedented pace, it seems like an unusual time for the FCC to go on the offensive [...]

Beacons, Geofencing Can Make Mobile Users Even More Valuable

Mobile users have long been a highly coveted market, especially since GPS has made it possible to pinpoint a customer’s location and know when [...]

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