Articles posted by "Peter Koeppel"

walmart reinvest ecommerce

Wal-Mart Reinvests in Existing Stores, eCommerce

Wal-Mart CEO Doug McMillon has been making some impressively huge changes within the big box store chain, both in the physical locations and online. From improving employee compensation and benefits to laser focusing on better inventory control and eliminating products that [...]Read more
ecommerce & local shopping

eCommerce Changes the Face of Local Rural Shopping

When Wal-Mart retail chains started invading small town America in the 1970s and 80s, there was a huge public outcry about how they were destroying local business. Mom-and-Pop stores were being out-competed, out-bargained and simply pushed out. Shoppers found better values and [...]Read more
advertising using emotional appeal

Using Emotional Appeal in Marketing

Emotional appeal in advertising isn’t a new idea for marketers, but it does seem to be one that we’ve been overlooking in an attempt to apply technology and Big Data to every aspect of modern commerce. Just because we know that an on-screen shot of a dog sells more dog food [...]Read more
Space X Falcon 9 Explosion

The Ripples of SpaceX’s Falcon 9 Explosion

SpaceX has a track record of leading the way to massive changes to the aerospace industry, but until the September 1 explosion of its Falcon 9 rocket during launch at Cape Canaveral, Florida, Elon Musk’s company was mainly known for innovation and an incredibly solid safety [...]Read more
BuzzFeed New Evolution

Welcoming BuzzFeed’s New Evolution

In a move that reflects a broader trend among media companies across the board, BuzzFeed recently announced a formal divide between its news and entertainment arms. Although these kinds of announcements have of late been a death knell for the news side of media companies, both [...]Read more

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