Koeppel Direct is a world-class direct response media buying agency specializing in Multi Channel Direct Response Television (DRTV), online, radio and print campaign management. Our media buying generates profitable results, immediately and long-term.

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		"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business."
		- R. Gregg Marketer of Senior Products

MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE 2010 ARCHIVE ......

07/10: Is There a Fourth Screen in Direct Marketing’s Future?

The “Fourth Screen Network Audience Report” examines the impact of place-based media–what it refers to as the fourth screen–after televisions, computers and ..more...

06/10: Why Brand Marketers Should Use DRTV to Drive Bricks-and-Mortar Retail Sales

The reasons are fundamental: DRTV gives marketers the luxury of more time to educate and persuade consumers. When combined with the formidable savings on media that DRTV airtime affords, this channel ..more...

03/10: Apple vs. Google: The Battle to Shape the Future of Mobile Computing

Apple and Google are engaged in an epic battle to profit from mobile computing, as mobile phones become the computers of the future, according to BusinessWeek on 1/25/10. These two companies are similar in many ways. Both are admired by ..more...

03/10: It Dices, Slices, but will Infomercial work anew?

Infomercials remain a reliable way to sell, and during the recession they have been a lower-cost advertising alternative, according to Peter Koeppel of Dallas-based Koeppel Direct, an agency that buys TV advertising time. ..more...